Less is More.
Light is More.
One brand family. Different markets.
A shared belief in simplicity and lighter living.
RAITOO.
RAITOOE.
RAITOO is our parent brand. RAITOOE is its sub-brand for electric and electric-assist products: the “E” represents electric.
The two names belong to the same brand family. RAITOO expresses the wider brand identity, while RAITOOE makes the focus on electric mobility clear.
Our operations and production are based in China. Japan is currently our main focus market, and our German-language website provides a separate regional presence.
Less is More.
Our philosophy starts with simplicity: focus on what matters in everyday use, and make room for the experience itself. We see thoughtful design as a way to make daily movement feel more natural.
Light is More.
Lightness is part of how we think about products and life. It is an ambition to reduce unnecessary burden and create more freedom in daily journeys, rather than a single specification shared by every product.
Explore the Brand.
Find Your Market.
Our websites share a brand identity, while their product ranges and content may differ. Please use the relevant regional website for product availability, specifications and local service information.
Brand Website
Discover the brand family and its philosophy here on raitoo.com, and follow the regional links for more information.
Visit raitoo.com →RAITOOE Japan
Our Japanese-language website presents the RAITOOE range available in Japan, alongside product information, cycling guides and support.
日本公式サイトを見る →RAITOO Germany
Explore our German-language website for its own regional product presentation. The German range does not have to match the Japanese range.
Zur deutschen Website →